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Why Fashion and PPC are the Dream Team of Marketing

by Nathan Fowler | Last Updated: November 15, 2021

Fashion eCommerce is probably one of the most challenging fields to break into. There is fierce competition from all angles. Most retailers today are basically sharing the same market and even offering similar products because of common fashion trends. So, how do you stand out and find success?

Paid search or PPC is a strategy that’s perfect for fashion eCommerce brands. Even though most retailers implement this strategy, once you have something to differentiate yourself from, your brand will be the one to stand out. 

Here’s why fashion and PPC make a great team:

Promote More Efficiently and Effectively

A big part of a marketing campaign is are promotions. The whole purpose of promotions is to drum up interest and boost sales. However, when it comes to your online efforts, it’s going to take more than just a creative promotion to get people interested. It’s important to remember how competitive and loud the internet can be.

To achieve the goals you set out for your promotions, you also need to promote those promotions. While the idea may seem absurd, it’s a very efficient and effective way of getting people’s attention. It boosts your visibility and ensures that the right people see your promotions, sales, discounts, and the like.

Paid search allows you to have a measure of assurance that most, if not all, of your marketing efforts, are a success!

Use Showcase Shopping to Show More Images

The best way to win customers and gain interest is by showing the products themselves when it comes to fashion. It can be hard to gain traction when your ads aren’t showing enough of your products to attract customers. That’s why the Google Ads feature, Showcase Shopping is perfect for fashion retailers everywhere.

This feature functions very similarly to how Facebook’s Carousel ads work. Essentially, it allows you to display multiple products with extra images in one ad. Considering how one type of dress can have various designs, colors, and more, this is how you can effectively showcase your products. 

Apart from showing more of your products, consider diversifying your assets to show off more than just the products. As a fashion brand, you should also consider what kind of lifestyle and vibe you want to evoke. 

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Stay With the Customers Throughout Their Buying Journey

The customer’s path to purchase or “buying journey” may seem random and unpredictable, which is why it can be hard to complete the journey with them. However, the best way to ensure that they complete the journey with your brand is through their awareness and your visibility. If you can communicate your value and be present at all times, this is possible.

Throughout their whole buying journey, they will encounter your brand and many others at various digital touchpoints. Paid search can help to ensure that you not only stay with them but that your reach is extended. 

Make sure to maximize all contact with the consumer, whether it’s through display ads, search ads, remarketing ads, and more. PPC allows your brand to shine and stay present to prevent competitors from disrupting the customer’s buying journey or taking advantage of your brand terms.

The Bottom Line

Fashion eCommerce is a competitive industry. Thankfully, there are many ways to ensure that your brand not only survives the competition but thrives in it. Paid search is one of your best tools to stand out and grow your business. PPC can take your brand to the next level and help you keep up with larger brands and compete with them. 

If you are interested in PPC services, we can help you. Luxury Sandbox is a digital marketing agency that aims to help businesses of all types and sizes find success through creative marketing. We’re here to support your success every step of the way with our passion for sharing your message on the web! Contact us today to learn more about our services and how we can help you.

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