Get our FREE E-Book on how to rank in Google without expensive ads.

By entering your email address you agree to receive emails from Luxury Sandbox. We'll respect your privacy and you can unsubscribe at any time.

The Soul Surfer: Surf Culture and Social Influencer Marketing

by Content Team | Last Updated: December 22, 2021

Social media today has evolved into a powerful tool for advertising items, increasing brand awareness, and driving sales. One of the most recent methods to accomplish targets is by employing influencers who act as ambassadors and endorsers of certain brands, products, and services.

More than simply hiring a social media influencer, their main persona must completely match the image of your brand and appeal to a certain target audience. Additionally, their personal activities must also reflect your brand’s reputation. This is where the challenges come in.

Choosing the best influencer for your company’s goal might be difficult. For example, a real “soul surfer” would make the best choice to represent the beauty of surf culture. This move could benefit your brand and may access niche audiences, enhance brand visibility, and increase your surf brand!

The Power of Social Influencers

Social influencer marketing has grown in popularity in recent years, creating good buzz for brands across industries. The majority of marketers believe that influencer marketing is on par with or better than other channels. According to DMI Daily Digest, 49% of consumers rely on their purchasing decisions on the recommendations of influencers, with 60% referencing in-store purchases as a result. However, in order for influencer marketing to be effective, the right influencer must be selected.

Understanding the various models allows your organization to make an informed decision regarding an influencer. This week, we’ll see if your brand is suitable for the rugged and nautical: The Soul Surfer.

Understanding the “Soul Surfer”

In the eyes of civilization, the Soul Surfer’s life is unlikely. A way of life that is only accessible to the young and skillful. They make ends meet by surfing, networking, and traveling. Their followers would rather live a life of discovery than in today’s business environment.

Soul Surfers do it for the love of the sport and of life. As a result, people may be terrified both within and outside of the water. In any event, they frequently relish the unpredictability. This is accomplished by embracing each new occurrence as an adventure while being calm and open to new experiences. Is this persona an appropriate fit for your brand and target audience?

Get our FREE E-Book on how to rank in Google without expensive ads.

By entering your email address you agree to receive emails from Luxury Sandbox. We'll respect your privacy and you can unsubscribe at any time.

Their Participation

In general, the Soul Surfer prefers creative images and films of themselves surfing or traveling. Aside from that, they routinely assemble stories of amazing travels. These stories pique your interest by taking you to legendary surf spots. There may be failures and bad weather, but they will live to tell the tale and leave an indelible impression on their admirers. Their videos reflect the emotional whirlwind of a surf trip, unleashing the hearts and minds of their viewers.

As a result, their work is more likely to be accepted by a broader audience, which further allows brands and product promotion. For example, YouTube influencers may produce videos that involve storylines, product use, and promotions. They can also use other social media platforms to improve their popularity.

Utilizing multiple sites and platforms are ideal for brand integration and product placement. Another popular technique of brand promotion is to brand surfboards, equipment, and road trip automobiles.

The Soul Surfer’s Following

The Soul Surfer pursues a particular way of life rooted in simplicity and sustainability. Their following may be attracted to the same lifestyle and may consist of coastal dwellers, explorers, and surf culture enthusiasts.

Because surf culture is predominantly coastal, The Soul Surfer is a good source for enticing locals as well as outsiders from urban areas. Non-surfers are drawn in by this distinctiveness because it piques their interest and inspires wonder outside of the city.

As a result, they may be able to reach a wider audience. By collaborating with surfers, marketers are able to contact people that they would not have reached otherwise. 

Conclusion 

Social influencer marketing is an effective method for boosting brand exposure, image, and sales. In this case of surf culture, The Soul Surfer is a fearless, self-sufficient, and daring individual who can produce exhilarating narratives that promote your company. This only goes to show that working with the right influencer can lead to brand success!

From visionary startups to growing local businesses and community-centric non-profits, Luxury Sandbox is a digital marketing agency that can support your success every step of the way. With us, you can spread your message and reach audiences from all over the globe! Give us a call and work with us today!

Get our FREE E-Book on how to rank in Google without expensive ads.

By entering your email address you agree to receive emails from Luxury Sandbox. We'll respect your privacy and you can unsubscribe at any time.