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6 Tips for Luxury Product Selling on Facebook & Instagram

by Content Team | Last Updated: May 19, 2022

Social media is an essential part of achieving success in the digital landscape. Most customers prefer to check social media before making final decisions about buying a product.

If you are a luxury product seller, you should make the most of these technological trends. You should work on having a presence on Facebook and Instagram to reach more people, especially your target market.

Improve on selling luxury products by following these tips.

1. Take Visually Attractive and Distinctive Product Photos

Luxury products are for people with excellent taste. So, you should make the photos of your products stand out. Product photos should have high-quality images and focus on highlighting the most attractive features of the product.

You should focus on the quality of your product images. It is fine to post pictures of your products with models, but your product photos should be high quality.

2. Bring Your Customers to What Happens behind the Scenes

People often wonder how a product is made. When people are curious about what makes a luxury product, you should take the opportunity to provide a sneak peek.

Take photos or make videos of your employees while they are at work. You can also post your production team’s social media handles so that people can directly communicate with them.

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3. Target Customers Based on Household Income

It is essential to know your customer’s demographic profile. Determining your entire customer’s profile helps you understand what motivates them to buy your product.

You can do market research to determine your target market. You can also review customers’ social media profiles to determine what they value most. You should post products that suit your customer’s lifestyles to attract more customers.

4. Maximize the Power of Influencers

If you can connect with influencers, you can spread the word about your products via their social media platforms.

Influencers have a huge following, and they might be able to expose your products to their followers and their followers’ followers. It is essential to do your research thoroughly to maximize their reach.

5. Add User-Generated Content to Your Posts

User-generated content is the best way to interact with customers and create a community of followers. It is essential to develop a following of high-quality content to attract more customers.

You should accept user-generated content that can help you show your products in action. This will enable you to have a bigger following as well.

6. Use Hashtags Properly

Hashtags are helpful when you want to share your product’s photos. But, you should avoid using hashtags that are too generic. People use hashtags to keep track of specific conversations. If you use a generic hashtag, it will get lost in the noise, and you won’t get the results you want.

But, if you focus on using hashtags relevant to your product, you will be able to increase your brand awareness.

Final Thoughts

If you are a luxury product seller, you should bank on social media platforms to create a community of followers. Using social media platforms can help you gain more customers and sell more. Start with these tips, and you’ll be on your way to attracting more customers.

For small business social media management in Kona, work with us at Luxury Sandbox. Our team can support your social media selling, plus other services like content creation, branding, marketing, and web design. Contact us today to learn more.

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