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How Can You Manage Campaigns That Are Competing With Each Other?

by Content Team | Last Updated: June 23, 2022

The more campaigns you run on Google Ads or other platforms, the more you’ll have campaigns competing for the same keywords. Therefore, you need careful campaign management. Otherwise, this problem can drive up the cost of your CPCs and even affect how well your PPC strategies work.

But how do you identify campaigns competing with each other, and more importantly, how will you manage them so that you can avoid such conflicts? Learn all about it here as your trusted digital marketing agency in Kona shares some helpful information:

How Do You Know Your Campaigns Are Competing Against Each Other?

There are businesses promoting various similar services or products at the campaign level, which leads to internal competition. One example of this is a travel company offering and promoting tour packages in different areas in the country. Another is a restaurant advertising their famous dishes at several locations. 

In such instances, these companies may target many of the very same keywords on various platforms, including Google Ads. 

The danger now is that your campaigns for different locations could end up competing against each other because of the similar keywords. This will push your CPCs up as one of your campaigns has to win the ad placement. 

Another issue that could occur is if Google shows a less relevant campaign simply because it performed better in the auction, even if another campaign is more relevant to the user’s search intent. 

Internal competition can happen when the following three settings are applied for multiple campaigns:

If you have all of these appear across more than one campaign, you can bet you’re already competing against yourself. 

How to Manage Competing Campaigns

Here are some ways to manage internally competing campaigns:

Differentiate Keyword Settings

If you have different locations to promote, make sure the keywords are unique to each campaign. For example, if you run multiple ads in Google Ads promoting your restaurant in NYC, then use keywords like “New York city pizza” or “Pizza in NYC” to target customers in a geographical location, as opposed to targeting the same keyword across different campaigns.

This is how you can differentiate the campaigns and make them effective for targeting customers in that geographical location.

Differentiate Landing Pages

Another way you can avoid internal competition is by making sure that the landing pages you’re using on each campaign are different and that the keywords match the desired customer actions.

For example, say you’re running ads for your travel agency and have multiple campaigns for different locations like Boston and Chicago. You probably want your ads to be shown for people searching for “Boston travel” or “Chicago travel.”

However, you also want to ensure the ads are going to the right location. Landing pages are a great way to promote the location of the campaign, so you can use the match type on Google Ads to best promote the location.

Make Changes in Your Targeting Settings

The settings for each campaign should be different to avoid competing with each other. This means adjusting your broad and specific targeting settings.

For example, if you’re running ads in Google Ads promoting your travel agency, you can adjust the targeting settings of your campaigns to exclude the general location. This way, you’ll be targeting only the specific cities your business is located in.

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Conclusion

If you want your PPC strategies to help you get more customers, you need to avoid internal competition. By keeping your campaigns distinct and using different keywords, landing pages, and targeting settings, you’re more likely to get more customers. This way, you’ll be able to avoid the hassle of having campaigns compete against each other, which can reduce your CPCs and help you get more customers faster. 

You can always seek the help of a trusted agency that offers small business PPC services in Kona to ensure that such conflicts don’t happen. 

Luxury Sandbox is a reputable company that offers expert digital marketing services in Kona. Get in touch with us today to learn more about how we can help you!

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