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4 Tips to Boost Your Marketing Strategies for the Holidays

by Content Team | Last Updated: November 29, 2021

Are you ready for the surge in holiday sales at the end of the year? If you haven’t prepared yet, it’s time to begin with the low-hanging fruit: marketing methods you’ve already tried and are still applicable in today’s retail environment. 

Then it’s time to start thinking about pre-holiday preparations. Establish a discount plan for various holidays, channels, and client segments. Examine your website for elements that can be improved, such as product descriptions, banners, CTAs, or other content. Start planning your seasonal material as well.

Holiday shopping seems to start earlier and earlier, but there’s still time to shore up your website, advertising, and general operations to fulfill the many incoming orders. Here are four methods to prepare yourself for a successful Christmas marketing season.

1. Reach Out to Your Fulfillment Partners

This Christmas season, businesses like yours want a clear route ahead for delivering items to customers. Communication between you and your fulfillment partners is the first step in this strategy. 

Third-party logistics providers (3PLs) should communicate with carriers regularly and get frequent information on the status of shipments. They may transmit that information to you, allowing you to prepare clients for Christmas shipment.

2. Check Your SEO For Sales

Make sure to consult with full-service digital marketing in Kona and have them prepare excellent SEO work ahead because most of your sales occur during the Christmas season. This begins with well-established best practices, such as keeping your site’s load time to a few seconds or less. Enhance overall speed and ensure that page elements are compatible with laptops and mobile devices alike.

Look at trend data once you’ve gone through the site elements. Are you using last year’s trends to your advantage? Have you updated your product descriptions and keywords to reflect the purchasing trends of this year? 

Combine the two to ensure that you have the proper product keywords blended with the holiday keywords. The Google Trends tool is an excellent approach to finding long-tail keywords relevant to your holiday sales.

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3. Try Out Personalized Emails

Holiday commercials introduce new demographics and market segmentation. Personalize depending on prior behaviors, age groups, or who someone is purchasing for based on their clicks. People are eager to contribute a lot of important information in exchange for content, or you can gather data from how they use your website. Make use of this to build your audience.

After that, test it some more. This is helpful whether you’re developing seasonal branding or simply expanding an existing campaign. It’s also beneficial if you’re running a timed event, such as Christmas advertising or emails that clock down to the conclusion of a sale. 

If you want to evaluate and improve other technical details, make sure to request digital marketing services from a reputable agency near you. 

4. Refresh Your Brand’s Narrative

The Brand Story is a section of your website where you may tell people about your business. You can personalize the message by updating it for the holidays and discussing what you’re doing to help the environment or what successes you’re celebrating this year.

Businesses frequently use this feature to convey a tale about their best sellers. It’s a digital window display that entices potential customers to read and see what you have to offer. If you haven’t worked on this yet, you should get started! 

Conclusion 

The Christmas season of 2021 is expected to be one of the busiest for small retailers, so making sure you’re ready for both online and in-person consumers is more vital than ever. Fortunately, you don’t have to do everything on your own—you can partner with a digital agency to help.

Luxury Sandbox is here to support your success every step of the way with our passion for sharing your message online. We provide digital marketing services such as PPC, content, web design & development, branding, social media, and CRO. Contact us today! 

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