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How to Sell Your Artwork Successfully: A Beginner’s Guide

by Content Team | Last Updated: June 30, 2022

Making money out of your passion is essential, especially as you exert more time and effort on it. If you are an aspiring artist, it may feel challenging and intimidating to start sharing your art and selling them in galleries. Some artists find financial success from art sales, but others don’t encounter the same path.

Are you wondering how you can charge a reasonable price for your art? Here are some steps that can help you sell your artwork successfully.

1. Identify Who Your Target Audience Is

Finding your target audience may seem confusing, but it’s easier than you think. When selling your art, it is also a good idea to know who your potential buyers are. Although different artists sell their artworks to different people, some common themes can serve as a guide.

If you are not sure, it’s time to do some research. If you are a painter, you can ask yourself: Who will buy a painting like mine? If you are not sure, try to narrow down your options. Consider your art and evaluate who would most likely be interested in it. 

2. See Art as a Commodity

If you want to sell your artwork successfully, you should see your art as a commodity. One of the ways to do that is by first setting a value for your art. The value you put on your art is one of the factors that can make a difference when it comes to selling.

With this, it is important to distinguish between art and art as a commodity. Art is personal and subjective, meaning there are no standards to measure its value.

However, art as a commodity represents how much potential people see in a product. While art can be a beautiful piece, it as an item is measured and quantified and is subject to the market’s demand.

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3. Know How to Price Your Art

If you want to sell your artwork successfully, you must be good at pricing. Aside from the cost, production time, and the time you’ve put into it, the big question is: Is your art priced correctly for the market?

There are some ways to figure out if your art is priced correctly. The first method is to look at other artists selling similar art. If your artwork is similar to theirs, look at their prices. If your work is better than theirs, you can put a higher price on your art. If it’s not, then you might have to lower your price.

Another method is to go for a comparison. Go to galleries and look for artworks that are similar to yours. Determine how the galleries price them and compare them with what you want to charge. Observe how your visitors respond to the art and note their reactions to it.

4. Find the Best Place to Sell Your Art

Finding the best place to sell your art is not just a matter of putting it up in an area that has the highest traffic. It is essential to ask yourself: Do you want to sell your art to the general public? Or do you want to sell it to a niche market?

For example, if you want to sell your art to the general public, you can sell your art in an art gallery. However, if you sell your art to a niche market, you may want to try selling your art in an auction.

If you are planning to sell your art online, the first thing you have to do is establish a website. It doesn’t have to be fancy, but you can hire web design services to help you tell your potential buyers what your work is about.

Final Thoughts

Art is one of the best ways to express your creativity, but it can also be a way to make money. No matter which path you choose, you must know how much your work is worth and where to put it.

Establish yourself in the art industry through the digital marketing services offered by Luxury Sandbox. We offer full-service digital marketing in Kona for startups and creatives like you! Message us today to get started.

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