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Web Design 101: 9 Fundamental Principles of Web Design

by Content Team | Last Updated: April 7, 2022

Most, if not all companies today, have a website. A website is vital for any company because it can reach out to existing and future customers. However, a website is no good without proper web design.

Web design is not a one-and-done process. You should always strive to create a beautiful and functional website, no matter how big or small it may be. For this reason, web design is not something that you can learn overnight. However, learning the basics is a good start if you want to get into web design in the future.

In this article, we list down the essential principles of web design that should never be overlooked. Read on below to get started.

#1 – Purpose

A website, at its core, is nothing more than a glorified brochure that’s accessible 24 hours a day, 7 days a week. This means that your website should be built for your customers first and for search engines second.

When creating a website, make sure to ask yourself one question: who is this website for? Most people only think about the search engines, when really, creating a website for your customers should be your number one priority.

#2 – Simplicity

Many people associate web design with flashy graphics, shiny buttons, and snazzy phrases. However, this is not the best way to do things. The simpler your website is, the better it will be. That’s because your website needs to be easily read and understood by its visitors. For example, the more text you have on your site, the more chance you have of losing your visitors.

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#3 – Navigation

Navigation is the backbone of any website. That’s because without proper navigation, your visitors will not be able to enjoy your content, nor will they be able to share it. However, some people make the mistake of thinking that navigation is only related to the top-level pages of your website. This is not true at all. Every page of your website should have proper navigation so that visitors don’t have to dig through the site to find something.

#4 – Visual Hierarchy

Visual hierarchy is the practice of arranging your webpage’s content so that it’s easily scannable. Think of your webpage as a newspaper: there are multiple paragraphs on your page, but you don’t read them randomly. Instead, you first scan the page, focusing on the headlines and images. Visual Hierarchy is all about replicating this experience on the web.

#5 – Content

Content is king. No matter how good the website is, if it doesn’t have the right content, it won’t do well in the long run. In short, your website should have a purpose: what are you trying to achieve with your website? Perhaps you’re selling a product. Or maybe you’re trying to spread your brand around. Whatever the case, your website’s content needs to be relevant to its core purpose.

#6 – F-Shaped Pattern Reading

The F-shaped Pattern Reading principle is a way to structure your website’s navigation menu to help your visitors flow through your content. At the same time, you want them to constantly look at your primary call to action, whether it’s a “Buy Now” button, a subscription form, or anything related.

#7 – Grid-Based Layout

A grid-based layout is a popular method to use when creating a website. In short, it’s a layout that’s based on a set of columns (typically four or more), which are filled with content. Additionally, the grid-based layout makes it easy to create a responsive website, which is an excellent way to keep visitors on your site.

#8 – Fast Load Time

When visiting a website, one of the first things the visitor will look at is the loading speed. If the loading speed is too slow, the visitor will immediately leave the site and go to another website. However, if the loading speed is fast, the visitor will stay and continue browsing. You’ll want your site to load fast, so your visitors stay on your page instead of the competition.

#9 – Mobile-Friendliness

In today’s tech-savvy world, most of your website’s visitors will be on their mobile devices. You’ll want your website to be mobile-friendly, so your visitors can access it without any issues. You can test your website’s mobile friendliness using mobile usability testing tools.

Conclusion

Web design is a complex topic that takes quite a lot of experience to truly master. You should always keep in mind the aforementioned principles to help you design a better website because if you do, you’ll have little to no problems, and your business will perform well.

Luxury Sandbox provides top-quality services for web design in Kona. We understand that different businesses have different needs, so our solutions are tailored to meet these needs and achieve goals in the long run. Contact us today and allow us to help you!

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