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5 Essential Image Editing Tips for Social Media Marketers

by Content Team | Last Updated: November 22, 2021

The objective of placing an image on a specific social platform is to get your audience to pay attention to it. This means that you have to build their interest by appealing to their emotions and senses. This can be a challenge, as a lot of people tend to overlook images. The only way to overcome this is to understand how people think and how they process information. 

From Instagram pictures to Facebook posts, brands are pushing out powerful image after powerful image. Social media is an excellent tool for marketers, but only when it‘s used effectively. If you want to be a successful marketer, you need to learn how to create images for a social media page that will spook your competition.

In this article, we list down photo editing tips for social media marketers to attract more engagement. Read on below to learn more.

#1 – Know What Platform to Use

In social media marketing, you should always know your target audience. Naturally, you need to create images according to the specifications of each platform. It’s relatively easy to do because every platform has guidelines regarding photos on their platform. All you need to do is follow them so that your photos will have excellent quality when posted. Since quality will be noticed, your brand will be known as something that emphasizes visual clarity.

#2 – Always Get High-Quality Images 

The public’s attention span is getting shorter by the day. They do not want to click on a link to a post or read a large chunk of content. By nature, humans learn and comprehend things easier visually, so you should always use the highest resolution images possible. 

You shouldn’t also change too much with the image because it might take away too much. With this in mind, you must choose an excellent editing software that can help you to produce images of superb quality.

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#3 – Remember Any Distractions on Your Image

We cannot typically erase many stray elements before we capture an image, or they may go unnoticed. Common examples include excess clutter or something else caught in the frame that takes away from an image’s focus. Eliminating these elements from an image you want to publish will keep it clean and neat without extraneous details.

There are many tools to remove objects from a photo. However, the best tool to use is a layer mask. As the name suggests, a layer mask hides a specific layer in an image. It also allows you to apply different degrees of transparency to the layer to make it more or less visible.

#4 – Use Filters Carefully

A powerful filter can bring your image to life and make it look great. This is what you want your audience to see, so it’s recommended that you use it. However, the use of filters is highly dependent on the image you are working on. Some filters will add a natural touch, making your images look much more professional. The bottom line is that you must choose the right filter when editing an image.

#5 – Always Add a Watermark to Your Image

As a social media marketer, you’d want to associate the content and images that you post with your brand to communicate it to your audiences. The easiest way to put your brand in your audience’s eyes is through a watermark.

Conclusion

There’s always something to improve in a photo, which is why photo editing is a dynamic process. As long as you follow the tips above, you’re guaranteed to develop a photo with excellent quality.

Luxury Sandbox provides top-quality content creation services for any business. We also offer other services such as branding, marketing, and web design to ensure success for any business. Contact us today to learn more!

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