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Social Media Management: Here’s How to Get a Strategy Going

by Content Team | Last Updated: November 18, 2021

Many business owners and entrepreneurs tend to assume that social media management is easy. They’re the same kind of people who prefer to take the bull by the horns, so to speak, and just do it themselves. Can they do it? Sure, but whether or not it’s effective is a whole other question. Luckily it’s easy enough to avoid that mistake by simply having a plan. 

Social Media Management for Businesses

To begin with, social media accounts for businesses are nothing like personal ones. Needless to say, that’s because of how the social media platforms are being used. Personal profiles and accounts on Facebook, Instagram, and Twitter have zero boundaries or restrictions. 

Social media for businesses, on the other hand, need to be more organized and somewhat stringent. Creating an account, uploading the brand logo, editing the “about me” or “bio” section with a summary and link to a website is the bare minimum. In fact, that’s essentially the set-up process alone; content and interactions are a whole new level. There has to be a particular theme at hand, and multiple objectives need to be attained. Businesses need to post regular updates and have a particular end goal, usually to convert leads.

All that said, having a solid plan for social media management is key. Here’s how to get a proper strategy going:

1. Create a Content Plan

There’s a saying that goes, “content is king.” Include an editorial calendar, posting plan, and content curation and creation strategies. The 80/20 rule is ideal here: most of the content needs to have topics the target audience will like. Self-promotion should only take up a fifth of it all.

2. Pick the Ideal Social Media Platforms for the Brand 

A business doesn’t have to be on every single social media platform. Consider your products or services, as well as your target audience, when selecting the appropriate platform for your brand. A clothing store would do well on Instagram, and a coffee shop could thrive on Facebook. A good way to determine this quickly is by getting a social media audit done. 

Pin down the exact purpose of the business having a social media presence. There are a number of reasons a business can go on social media, such as one or more of the following:

3. Be Clear with Your Objectives

When setting objectives, a good rule of thumb is to go with what’s known as SMART goals. It needs to be specific, measurable, achievable, realistic, and time-bound. This way, all the social media efforts put forward can be tracked and measured for effectivity and success.

Contrary to popular belief, ideal ROI (return on investment) isn’t seen by having plenty of likes, retweets, or even shares. These metrics are usually referred to as ‘vanity’ ones. They look nice, but don’t really help the business achieve any particular goals.

Conclusion

Social media management plays a key role for businesses. It’s completely different from having a personal profile, and SMART goals should be set in place almost immediately. Create a solid strategy with a content plan, pick the right social media platforms, and pin down the exact purpose of social media presence for the business.

For first-rate social media management services, work with Luxury Sandbox. We are a full-service digital marketing agency ready to support your success at every angle. Whether you’re a startup, a nonprofit, or a local business, reach out to us today!

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