How Social Media Management Can Transform Your Business

Social media holds the most opportunities for brands, whether it’s engagement, revenue, reach, or so forth. It offers numerous benefits, such as:

• Valuable insight into your buyers and how they see your brand, products, and services
• Expedient handling of complaints and resolutions
• A stronger value proposition by promoting your brand and showing customers and prospects that you care

In general, social media management handles numerous vital elements, all of which are part of a well-structured digital marketing strategy. So how do you make sure that your social media management approach is the correct one for your business?

1. It Begins with the Customer

Every successful digital marketing strategy is made possible by a marketing team with a clear and detailed understanding of their buyer personas. The team knows how the customers think and how they can appeal to them.

Understanding your buyer personas involve knowing what your buyers value aside from their own demographics. You need to understand the challenges they face and how they expect you to develop solutions for them. 

You should begin with creating well-defined personas for all buyers you have, establishing the most important needs, desires, and challenges. This information allows you to produce social media content that appeals to your buyers along their journey.

2. It’s about Choosing the Right Social Media Platform

Not all social media platforms get the same level of engagement or are brand-appropriate. They generally appeal to different ages and interests, such as how TikTok appeals best for youngsters, Facebook is where most older audiences are, and LinkedIn is the place for professionals. 

If you’re a social media marketing manager for an accounting SaaS solution, then you shouldn’t be on Tiktok but on LinkedIn. The latter will let you publish a series of strong, in-depth articles about challenges buyers experience to raise awareness and potentially drive leads for your business. 

On the other hand, if your brand is more hip or chic and your target demographic is the younger generation, TikTok might be the platform for you. These bite-sized videos are entertaining and informative at the same time, allowing you to show your products and demonstrate your services well.

Determine which platform is best for your brand by gathering information from your personas and access each platform. Create an account and start searching for users, hashtags, and content related to your brand and industry.

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3. It Factors in the Content You Produce

The content you put out should depend on your audience and their interests. Any brand’s market is generally composed of buyers in different stages of the buying process. Here is the breakdown:

• Three percent are active buyers
• Seven percent might need your product but haven’t began searching for options
• 30 percent don’t have an urgent desire to purchase now
• 30 percent don’t have a need and aren’t interested in your marketing
• 30 percent aren’t the perfect customer because they don’t align with your brand

Understanding the figures above helps you prioritize creating content that addresses each buyer group. This means you must create content that helps them transition from the 30 percent to the three percent.

Conclusion

Social media management is a key component to digital and social media strategy. Think of your social media strategy as the blueprint of everything you do on social media to better plan how you manage it. 

Luxury Sandbox is a social media management service in Kona in Hawaii. We find new frameworks and work with cutting edge technologies to craft compelling stories and build end-user experiences that are both engaging and efficient. Are you a startup with a new vision to show? A local business letting the world know? We’re here to support your success every step of the way with our passion of sharing your message on the web! Get in touch with us now and let us know how we can help!

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