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Choosing Between Full-Service & Niche Digital Marketing Agencies

by Content Team | Last Updated: April 14, 2022

One of the most important questions you should ask when choosing your digital marketing agency is: is the agency ‘full-service’ or ‘niche’? Here, we will dive deeper to help you find the right digital marketing agency for you.

Expertise

When it comes to expertise, a niche agency is a giveaway. You already know that the people in this agency are experts in your niche. While in a full-service digital marketing agency, it’s a bit hard to tell because they cater to all niches. However, keep in mind that even if a digital marketing firm offers full-service doesn’t mean their skills are average.  Every professional in each department is an expert in their field.

Analytics

Data collection and analysis is an integral part of digital marketing. Suppose you are looking for an agency that has high-quality analytic tools. In that case, niche marketing agencies are more likely to deliver, as they usually have spent a lot of time and resources to develop the tools. 

In a full-service agency, you cannot be entirely sure if the analytics are on par with your expectations, but what you can be sure of is that they have the best and most appropriate analytical tools within their reach.

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Sales Funnel

A sales funnel is a process that leads users through your sales process. This can also be referred to as a funnel in the digital marketing world. Some of the key players in the digital marketing industry suggest that every agency has seven conversion points in their funnel, which include:

These points may vary depending on the agency you are working with, but the idea stays the same.

A full-service agency will be able to help you with a wide range of services. On the other hand, niche agencies will limit their services to specific niches and will not be able to offer you a full suite of services. 

Brand Experience

Creating a brand experience for your business is important, and this is what good digital marketing does. A full-service digital marketing agency will have many hands and experts to help you create that brand experience. A niche agency will also have brand experience that will suit your needs.

ROI

If your business has a specific online marketing need, such as help with Facebook ads or Google Analytics, hiring a niche marketing agency can help. But if you need help with all aspects of your online presence, from building a website to managing Google AdWords to increasing conversion rates, you’ll get more value by hiring a full-service digital marketing agency.

Which is the Best for Your Business?

The digital marketing sector is growing and changing day by day. So if you are looking to improve your business’s digital presence, you’ll need to find the right agency based on your needs and goals. A full-service agency is ideal if you want to focus on the growth of your business, but are having a hard time focusing on multiple services. On the other hand, niche agencies are great if you have a specific focus and want to ensure that your business grows in that specific area. In the end, how you define ‘best’ depends on what you want to achieve online. 

Luxury Sandbox offers digital marketing services in Kona. We are a full-service agency that can help your overall brand presence online. Get in touch with us!

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